(extracted from Annual Report 2015)
The year in review saw Natural Cool performing well with increased business activities from its airconditioning systems installed and maintained in both residential and medium commercial sector. This can be attributed to higher service standard achieved as we constantly upgrade the skills of our repair and servicing staff, to proactively respond to all types of air-conditioner service requests and situations. To serve customers well, staff keeps themselves abreast of the latest technical knowledge on how air-conditioners perform in different types of premises such as public housing, private residential and landed properties, as well as service apartments.
Natural Cool also has in place a team of in-house air conditioner specialists to handle more complex repair & servicing services in commercial and industrial spaces. These include public institutions such as schools ,hospitals, warehouses, commercial buildings like offices, shopping malls, retail and F&B establishments. Typically, commercial & industrial services in such non-standard buildings are subject to a tendering process as specialized knowledge is required to handle more sophisticated engineering demands.
Over the years, Natural Cool has acquired the necessary skills and knowledge to provide solutions to address air-conditioning mechanical ventilation ("ACMV") systems problems. In addition, our Commercial service department is specially trained to provide Facilities Management services such as space planning, assets management and preventive maintenance of air-conditioners for smooth and uninterrupted operation.
Launched in 2013, the Natural Cool's Penguin Aircon Force (PAF) has proven successful and is still operating actively to provide quality service to customers within the 10 km radius from our main showroom at Defu Lane. Essentially, it is time specific location based marketing campaign, to demonstrate our product and service commitments to both new and existing customers. Since then, advertising campaigns have been carried out in nearby housing estates like Ang Mo Kio, Bedok and Tampines using feeder bus advertisements and specially designed brochures. The PAF marketing campaign has been so popular that we have begun to reach out to the younger generation living in relatively newer estates such as, Punggol, Sengkang, Upper Serangoon and Pasir Ris.
Apart from direct sales and marketing to end consumers, Natural Cool also helps its business associates compete effectively by helping them perform best sourcing of building and air conditioner equipment & accessories.
Such equipment are all types of air-conditioners catered for the entire industrial, commercial & residential, brands including Daikin, Mitsubishi, Panasonic, York, LG and many more.
Accessories include air-conditioning supporting brackets, insulation, all types of pipes and ducts, as well as industrial goods like electrical drills, drain pumps, screws, bolts & nuts, fasteners, silicon applicators, etc. Contractors find it useful and convenient as the items are housed under one roof and strategically located at our corporate outlets in Defu Lane and Toh Guan.
In view of offering our local market a more complete service, Natural Cool started a "Fire Protection Department" in January 2014. With our newly acquired expertise, the department provides full fire protection design, supply and installation for different applications and industries. A standard fire protection package includes fire alarm system (conventional and addressable), dry and wet riser, hose reel devices as well as fire suppression system. Other related services include design based on dry pendent, pre action, clean room on 10k and 100k specifications, wet sprinkler system to the more sophisticated ESFR (Early Suppression Fast Response) sprinkler type. The year ended on a high note as the department was awarded with several key projects namely "Bedok Hawker Centre" fire protection system, which would be the first HDB prototype for future projects of similar application, China Square Central, Marine Bay Sands, PSA Marine.