logo

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Home | Contact Us | Sitemap
menuv_about




menuv_ir

Email This Print This title_review

(extracted from Annual Report 2016)

The year in review saw Natural Cool performing well with increased business activities from its airconditioning systems installed and maintained in both residential and medium commercial sector. This can be attributed to higher service standard achieved as we constantly upgrade the skills of our repair and servicing staff, to proactively respond to all types of airconditioner service requests and situations. To serve customers well, staff keep themselves abreast of the latest technical knowledge on how air-conditioners perform in different types of premises such as public housing, private residential and landed properties, as well as service apartments.

Natural Cool also has in place a team of in-house air-conditioner specialists to handle more complex repair and servicing services in commercial and industrial spaces. These include public institutions such as schools, hospitals, warehouses, commercial buildings like offices, shopping malls, retail and F&B establishments. Typically, commercial and industrial services in such non-standard buildings are subject to a tendering process as specialized knowledge is required to handle more sophisticated engineering demands.

Over the years, Natural Cool has acquired the necessary skills and knowledge to provide solutions to tackle air-conditioning mechanical ventilation ("ACMV") systems problems. In addition, our Commercial Service Department is specially trained to provide Facilities Management services such as space planning, assets management and preventive maintenance of air-conditioners for smooth and uninterrupted operation.

Commercial Installation

The Commercial Installation Department provide airconditioning systems and mechanical ventilation system installation services for commercial projects. Our commercial projects may relate to public sector such as campus, bus depot, substations and nursing homes as well as private sector which include factories, offices, shopping malls, condominiums and landed properties.

Our commercial projects may be invited via public tenders or by private invitations. For some projects, we provide only installation services, whereas for others, we provide turnkey services, including the procurement of air-conditioning systems.

Apart from "Direct Expand System" installation, our Commercial Installation Department also carry on projects with "Chilled Water System" Installation and "Cooling Tower System" Installation for shopping mall such as One Raffles Place and commercial building such as Vision Exchange.

Retail & Trading

Launched in 2013, the Natural Cool's Penguin Aircon Force ("PAF") has proven successful and is still operating actively to provide quality service to customers within the 10 km radius from our main showroom at Defu Lane and Toh Guan. Essentially, it is time specific location based marketing campaign, to demonstrate our product and service commitments to both new and existing customers. Since then, advertising campaigns have been carried out in nearby housing estates like Ang Mo Kio, Bedok and Tampines using feeder bus advertisements and specially designed brochures. The PAF marketing campaign has been so popular that we have begun to reach out to the younger generation living in relatively newer estates such as, Punggol, Sengkang, Upper Serangoon and Pasir Ris.

Apart from direct sales and marketing to end consumers, Natural Cool also helps its business associates compete effectively by helping them perform best sourcing of building and air conditioner equipment and accessories.

Such equipment are all types of air-conditioners catered for the entire industrial, commercial and residential, brands included Daikin, Mitsubishi, Panasonic, York, LG and many more.

Accessories included air-conditioning supporting brackets, insulation, all types of pipes and ducts, as well as industrial goods like electrical drills, drain pumps, screws, bolts & nuts, fasteners, silicon applicators, etc. Contractors find it useful and convenient as these items are housed under one roof and strategically located at our corporate outlets in Defu Lane and Toh Guan.

With the support of all the above components, Natural Cool will be able to acquire more "Market Share" in a shorter time to come and to obtain rapid growth as a result. Hence, to exhibit our strength as a "Market Leader" in the air-conditioning and mechanical ventilation system.

With the vision to enhance local retail business in Singapore, Natural Cool will in time, introduce more affordable household products to complement our Aircon retail service as part of our continue effort to expand our Retail Market place.

Mechanical & Electrical

Over the years, Natural Cool has trained a group of specialised people to provides solutions for the whole of Building Management and secure a place as a Managing Agent ("MA") for Commercial Buildings or estate. Now, Natural Cool provides full spectrum of skills required for the further expansion to acquire more MA Contracts.

For greater customer convenience though Social Media Marketing and software integration, Natural Cool will continue to offer best sourcing for both Residential housing and Commercial building of its flagship Service and Maintenance Contract business. Customised sitemap and wireframe allows customers to better address their needs with more efficient response and effective results provided. Better interactions with technology to streamline our internal processes, explore new communication channels thereby to achieve "Cost Effectiveness" for both Customer and Company.